Tourism

Collier County's tourism promoters are getting an extra $5 million to try to bring in more visitors.

U.S. travelers continue to bolster Florida's tourism industry, while the state hopes to make up for a decline in Canadian visitors by drawing people from other countries.Visit Florida on Tuesday estimated 34.435 million people traveled to Florida from April 1 through June 30, up from 34.279 million people during the same period last year. The estimate for this year would be a second-quarter record, according to the state tourism-marketing agency.

The Naples Zoo is doubling down by giving visitors and conservation enthusiasts the chance to get up close and personal with one of the most popular critters in the animal kingdom

Governor Ron DeSantis wants to eliminate property taxes? But is this a practical endeavor? would the removal of this revenue source increase sales taesx or even the introduce an income tax.

Florida announced record tourism numbers for the first quarter of 2024, as totals for international visitors continue to move closer to pre-pandemic levels.Gov. Ron DeSantis’ office said Thursday an estimated 40.6 million people traveled to Florida during the first three months of the year, a 1.2 percent increase from the same period in 2023. The state also issued revisions that increased totals for all of 2023.

Visit Florida saw its return on investment fall to 58 cents for every $1 spent on marketing as COVID-19 slammed the doors on the state’s tourism industry, according to a new analysis by state economists.But with tourists back at beaches, theme parks and other attractions, the analysis projects that Visit Florida’s economic return will rebound to pre-pandemic levels.

Sunseeker Resorts is a new line of luxury resorts planned to have locations throughout the U.S. Publisher Karen Moore spoke to employees and visitors about the future of the first resort that opened in Port Charlotte this past December.

Southwest Florida Business Today Publisher Karen Moore talked with Lee County Economic Development Director John Talmage, who shared current information regarding post Hurricane Ian tourism impact and overall jobs recovery in Lee County.

The number of passengers traveling through Southwest Florida International Airport (RSW) in Fort Myers increased in September, the first rise in the year-over-year number since April of 2022.