Florida consumers face the risk of higher insurance rates if the merger of health care giants Humana and Aetna goes through, the Tampa Bay Timesreports.

A Health Management, Policy and Innovationanalysis of an insurance company merger in Nevada saw consumer costs increase 14 percent, the Timesreports.

Financial experts from Eckerd College and the University of South Florida told the Timesthat there’s a simple economic theory involved: less competition increases costs.

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