STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep with a cultural touchstone. We're on the radio from Cincinnati, which is hard to do without thinking of the old TV comedy "WKRP in Cincinnati." In a famous episode, the station attempts a promotion by dropping free turkeys out of a helicopter. As the newscaster describes it live...

(SOUNDBITE OF TV SHOW, "WKRP IN CINCINNATI")

RICHARD SANDERS: (As Les Nessman) One just went through the windshield of a parked car.

(LAUGHTER)

INSKEEP: This leads to one of TV's most memorable lines. As God as my witness, I thought turkeys could fly. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.