STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep. You too can own an iPhone 6, even if you lack deep pockets. That's the idea behind a gimmick in Shanghai. A telecom company wanted people to buy Apple's new phone, but the iPhone 6 is larger. Would it fit in customer's iPhone 5-sized pockets? Not to worry because China Unicom hired a tailor who set up a sewing machine to alter concerned customers' pants right there in the store. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.