WGCU’s Move to Include Initiative

WGCU is one of five public media stations to take part in a new national public media initiative to promote inclusion.  Move to Include is an ongoing project but will kick off in July 2020 to honor of the 30th anniversary of the Americans with Disabilities Act.

The ADA is the civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public.

Move to Include is a pilot project led by public media station WXXI in Rochester, N.Y. It began in 2014, and was made possible with the support of the Golisano Foundation and Tom Golisano – who also donated $20 million to build Southwest Florida’s Golisano Children’s Hospital.

Funded by a $645,000 grant from the Corporation for Public Broadcasting, this project includes multimedia elements developed by WXXI and the Golisano Foundation that combine content production, curation and engagement to encourage dialogue about disability issues. 

“People with disabilities make up our single largest minority in this country,” explains WXXI President & CEO Norm Silverstein. “Now we’re proud to pilot Move to Include in five additional communities, using public media’s many platforms to promote equity and inclusion. Through Move to Include, we hope to build more inclusive communities by inspiring and motivating people to embrace different abilities and include all people in every aspect of community life.”

“Public media belongs to everyone, and Move to Include is an important part of our mission to ensure inclusion for people with disabilities,” said Pat Harrison, president and CEO of the Corporation for Public Broadcasting. “CPB is proud to support this effort to replicate through locally owned and operated public media stations, a community-based model that truly works.”

Move to Includeencompasses PBS KIDS programs, prime-time curated TV specials, news and arts features, radio talk shows, educational segments, social media and online content, and screenings. A collection of 50 video segments on inclusion is distributed nationally through PBS LearningMedia, the go-to destination for classroom-ready, digital resources including videos, games, audio, photos and lesson plans.

Participating stations in Move to Include, including WGCU, are planning additional events through next summer and beyond that emphasize ability, rather than disability.

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Author: WGCU Public Media