One of the most recognized figures in the world of marketing will be in Estero later this morning…passing along his tips and tricks for how to better market a business. Jay Levinson is author of Guerilla Marketing - and dozens more books which have been translated into more than 40 languages and have sold more than 14 million copies world wide. WGCU's Mike Kiniry asked him how much his advice had changed since writing Guerilla Marketing back in 1984?