Fort Myers native Deion Sanders returned home Friday to announce plans to build affordable housing in the City. Sanders – a former NFL Football and Major League Baseball player – has formed Prime Development…a play on his nickname “Prime Time”. He says the for-profit entity is not a charity. Sanders says he looks at where he grew up and sees great need.

“So many areas in the area that I grew up in are troubled – drug inflicted – and areas that I’m not proud of…but they’re trying. And I think that with a hand up, and helping not only financially, but name recognition also…I think we can bring some wonderful things to the community that we can be proud of.”

Sanders was joined by Fort Myers Mayor – Jim Humphrey – and City Council Member – Veronica Shoemaker. Sanders says Prime Development’s main focus is Fort Myers – but wouldn’t elaborate… nor would he say what price ranges would be available, or when building might begin. Mayor Humphrey says he wants the city to get involved—to ensure lot prices are low enough to stimulate new affordable housing.